The first attempt to define the brand’s visual tone used narrow letters with inconsistent kerning (space between letters). The original Pepsi-Cola logo used a fairly unusual font, which was more typical at the time. The company has chosen to continue with its original colors and overall logo vibe, even if the fonts and artwork gradually evolved into what we see and love today. It also changed in terms of style to remain modern and adopt a more trendy, classic look. The Pepsi logo has undergone significant changes over time to separate itself from the competitor it originally copied. With over $1 billion in annual sales over 23 brands in its current product range, it sells snacks, beverages, water, and other consumables in more than 200 nations. In 2020, PepsiCo’s net revenue exceeded $70 billion, giving Pepsi a current market value of approximately $11 billion. However, the two brands would not engage in true head-to-head competition until over a century later. When Coca-Cola debuted in 1886, the classic drink was created to provide an equivalent purpose. In an effort to market the drink as a “healthy” cola by 1889, Bradham renamed the drink “Pepsi” after the pepsin enzyme, which promotes digestion. “Brad’s Drink” was the name given to the mixture, which was created with water, sugar, caramel, nutmeg, lemon oil, and cola nuts. Caleb Bradham manufactured the first Pepsi drink in 1893 for his North Carolina drugstore.
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